https://www.theguardian.com/technology/2016/nov/02/facebook-privacy-data-admiral
This article is about Facebook not wanting to protect us to a certain extent so that they can learn about us and what we do whilst we're online. This is done through the use of cookies that are left which Facebook can see and then they design out Internet experience for us specifically.
I think that to some extent having the Internet search results or advertisements designed specifically for you is a good thing because it makes it easier for the person using the Internet. However, our privacy is also important and without us giving consent it is not moral to do and shouldn't be done.
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