The decline in newspapers: MM case studies

The New Day

1) What was the New Day trying to achieve?

 The newspaper was designed to help the decline of traditional media print and target a new audience which is more traditional by appealing to them. It was a modern day newspaper but wasn't there to replace the traditional print media that we have.

2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

Roughly 6 million people buy the newspaper a day and there's been a decline in the amount of people that buy the newspaper over the last two years by over a million.

3) What audience were the New Day trying to attract?

They were trying to attract an equal split of males and females around the ages of 35-55 who are now accustomed to a new modern lifestyle rather than and older traditional one. 

4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

One of the reasons that is suggested in the article is the price increase from 25p to 50p and i think this was the main reason that they failed. People who are modern and want to live that lifestyle are already keeping up with the latest technology and with everything becoming free the need for paying for something they can already get is a waste of money. I also think that people would want more content in a shorter space of time and with everything being accessible online it is easier to do this from their phone.

The Guardian

1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? 

• The Guardian online is the third most read paper on the internet, with over 120 million monthly unique browsers
• In 2015 the Guardian lost £70 million this led to cutbacks of 20% 
• Sales of newspapers have been in steady decline since the explosive growth of the internet in the 1990s
• print circulation of the Guardian was only 161,000.

2)What has been The Guardian's strategy for reversing this decline?

They are relying on people to invest into their business and there were no cutbacks in USA and Australia which kept them going.

3) What global event did The Guardian's digital coverage win awards for?

It received awards for the attacks that took place in Paris because it was a way for people to keep updated which helped them survive and allowed them to go towards safety as there was regular updates to help them.
4) In your opinion, will the global website strategy be enough to save The Guardian?

I think that it does because print news is only released once a day and with it being accessible online it makes it easier for people to gain access to it and therefore they can keep themselves updated which helps the institution but can also be bad as it will cause a decline in the newspaper industry that they have.