NDM case study: News on the Tweet

1.Why are respected news brands good news for Twitter?

This is because people are able to join into the debate when on Twitter because the stories which appeal to them they're able to get their own input in as well. Also with news being on Twitter it is more entertaining for the audience and they're more likely to engage.

2.Why in turn is Twitter good for respected news brands?

It allows people to connect with everyone around the world, pass time but also allows the audience to know what's going on around the world.

3.The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

I agree with this because both new and old platforms benefit eachother. An example of this would be citizen journalism being used on BBC news at 6 to capture certain stories where journalists aren't able to go to. However there is some competition as old media is starting to die down due to the accessibility of new media.

4.On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?

I reveal the shocking truth behind Jennifer Anistons new hair, Arsenal are toast: in all seriousness though, what are the sales figures like for this kind of stuff.

5.Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

I think it is harming the reputation of news and journalists as it increases because the news becomes more about the insight of celebrities life's rather than what's going on in the world which would mean things that we should be watching are less accessible because people want to know what the latest gossip story is.

6.What does the report say about trust in Twitter and journalists (look at pages 34-39)?

It says that Twitter should make sure that the News which is being published on the website is legit so that there can be some element of trust where the audience can go onto Twitter and know the stories aren't fake.

7.Do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

I think that it has had a negative impact as traditional media is in decline and the news which is in newspapers is more regulated so it's more likely to be true rather than reading something online which could be false and people get false information. However, there has been some of a positive impact where traditional newspapers are being shared on social media websites so they work hand in hand which would promote more people to buy it.

8.Finally, how can we link this report to the vital current debate regarding fake news and Facebook? Do traditional news brands need protecting to ensure there are sources we can trust?

I think that Facebook needs to regulate their news better because people can't afford to be getting false information which happened during the US election. This is different with traditional news brands because they've gained the audience trust because the news has been regulated.