https://www.theguardian.com/tv-and-radio/2016/dec/11/grand-tour-most-illegally-downloaded-tv-programme-jeremy-clarkson
Grand Tour is the most illegally downloaded TV programme, viewers have downloaded up to millions of copies due to online streaming. Amazon have Potentially lost £3.2million because of this as people aren't paying for the full service which they can receive for free.
This is a prime example of people taking advantage of the online services we have and abusing them for their own self purpose. This is why we have started to see a decline in the number of newspapers, albums sold, purchasing of films and TV series. As people continue to do this it will be harder to generate more revenue but become normal for people to expect things for free.
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