January assessment: Learner response

1) Grade  - C
Marks - 27

WWW - This is a reasonable extensive response that mainly stays focused on the question and offers a range of examples and debates.

EBI - Need more theories and examples for the higher levels: Marxism, Pluralism, Hegemony etc. You could have offered a lot more on Trump, You didn't mention Brexit etc. 

2) Read through the mark scheme (go to the last two pages of the document - Section B New/digital media). Of the six different statements for each level (e.g. A sophisticated and comprehensive essay, showing very good critical autonomy.) write which level you think YOU are currently working at for each one. Explain WHY and, for any that are not Level 4, what you are going to do to improve in that area. 

I think my work is at a level 3 as the structure of the essay and wording was of a decent standard. In order for it to get to a level 4 it would need to be more sophisticated and the spelling and use of sentences should be at a higher level.

3) Look at the Examiners' Report for this particular paper. Read page 10 - Section B New/digital media. How many of the good points or higher level answer examples did you include in your essay? What were they? What could you have added to improve your mark?

Used the nmds stories which were given and other examples in the news which came up but didn't include statistics and the main news stories such as Brexit. Also, could've used more theories and theorists which would've helped get a better mark.

4) Add key theories and stories 
Written English to be improved
Add another layer of depth when analysing  

5) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.

Pluralists suggest there is no dominant ruling-class but numerous competing groups with different interests. The owners do not directly control the content of the media, but rather what appears in the media is driven by the wishes of consumers. This would mean that the audience would find it harder to find news which is legit and which isn't misinformed the audience. With the increase in people using social media Institutions are losing control and more people online are starting to start spreading news and information. Galting and Ruge showed that two key sets of factors involved in determining journalist news values are bureaucratic and cultural. Due to this when people hear something they believe it because it's online and when it comes out in traditional platforms such as newspapers the news is old and people don't want to read it but because it's not regulated online it's not always true so people are misinformed making it harder to know who is telling the truth.