Collective identity: blog task

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you - the way we view our self and the representation of it.
I think, therefore i am - our identity is based on social constructs
From citizen to consumer - informing people about their wants and needs
The rise of the individual - become yourself and shape who you really are
Branding and lifestyle - the product is a reflection of your personality 
Who will you be - corporations creating products for the consumer to construct their identity

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Adidas - lifestyle choice and a well established brand
Sony - luxury and advance with the technology
BMW - luxury lifestyle, wealth, importance
Apple - well established, keeping up with the technology, advance
Spotify - liking music 


3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

Yes because the media sell goods and services which is used to promote people to buy their products as it's a reflection of themselves. People are wanting materialistic things to keep themselves happy and is now more of a social construct.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

The expanding strength of the broad communications and what Baudrillard calls 'media immersion' brings about high social esteem being put on outer variables, for example, physical excellence and sense over inside attributes. For example, insight or empathy.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think it doesn't reflect who you are exactly but is more of a reflection of your likes and interests, it doesn't give people the insight to know a person exactly and how they behave but to some extent does represent who they are through the likes and interests of an individual.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I think that it is a good thing as it makes using the internet more accessible for people which gives them a better experience but is also an invasion of privacy and that there should be some level of understanding that the audience needs to know about.

Identities: applying feminism

1) What are the five types of feminism outlined on the first page of the Factsheet?

Radical Feminists - This type of feminism sees the cause of women’s oppression as men. It assumes that men deliberately exploit women as this benefits them. One of the main aims of this theory is to address concerns over violence against women, especially in
sexual relationships.

Marxist Feminists - This feminist approach looks at women’s oppression in relation to capitalism and the class system. One of the aims of this type of feminism is to look at the role of domestic labour within capitalism, namely that women work in the home for ‘free’, and the role women play in producing the next generation of the labour force.

Black Feminists - This approach is primarily concerned with black and Asian women’s experiences of oppression and exploitation. It combines ideas about capitalism, patriarchy and anti-racism.

Liberal Feminists - This type of feminism is mainly concerned with gender socialisation in order to show that gender roles are not biologically determined. The main aim of this type of feminism is to change the ways children are socialised into stereotypical gender roles and to attempt to change social policy to improve the position of women within the family.

Postmodern Feminists - This type of feminism is associated with third wave feminists. It acknowledges the diversity amongst women and encourages individual women to find feminist ideas that combine with their own experiences of life to create a brand of
feminism suitable for them.

2) Which category would Judith Butler fit into? What about Angela McRobbie? Laura Bates and Everyday Sexism? Explain your answers.

Butler - Liberal Feminist 
McRobbie - Postmodern Feminist 
Bates - Radical Feminist 

3) What was the difference between suffragists and suffragettes? Which approach do you agree with?

Suffragettes are a group of people who fought for the rights of women and did so using physical means whereas the suffragists did this peacefully. I agree with the Suffragists as a peaceful protest is the way to get your point across without the use of violence causing anyone to get hurt.

4) What was Laura Mulvey's argument regarding Hollywood film? Do you agree with it? Why?

Mulvey argues that women are objectified in films and when the camera is positioned on a women it is as if it's from a males perspective and this is what the male gaze is.

5) Watch this YouTube video extract on Jean Kilbourne's Killing Us Softly series and list five examples she gives of the media objectifying women:

"its about how you look in you jeans"
"Honey, your antiperspirant spray just doesn't do it" - antiperspirant product 

"My boyfriend said he loved me for my mind, I was never so insulted in my life" 

6) What is Killbourne's argument regarding the representation of women in advertising?

Kilbourne argues that women are striving for perfection and that when they can't achieve this they are told as being normal. This is seen in Jessica Albas picture where the size of her waist was reduced but the size of her breasts were kept the same.

7) What is Naomi Wolf's argument in The Beauty Myth?

Wolf claims that the notion of ‘beauty’ is entirely socially constructed and patriarchal. This means that it is men who create what is beautiful in a women and how they should be represented in the media. Even though women have gained more equality men still oppress women.

8) Why is the representation of women in music videos a controversial topic for feminists?

This is seen as controversial as women are presented sexually which reinforces the male gaze and this could oppress women's roles in society and also in some music videos they are seen to carry stereotypical domestic roles which are in the household.

9) What is your view of female artists such as Nicki Minaj or Beyonce - do they empower women or reinforce sexist, patriarchal views?

I think that they both empower women as they use their sexuality and show the strength around it rather than reinforcing the negative roles that women are seen to do. This is also seen with the position that both artists are at in the industry that they're in as they're at the top which shows them opposing the view of women being empowered.

10) Has new and digital media given women an opportunity to challenge sexist views or is it simply another media platform for women to be oppressed? Explain your view.

I think that it is now easier for women to fight back against sexiest views that women receive as people now have more knowledge about the issues surrounding this debate. However, there will be cases where people are posting things which are set to oppress women and this could potentially shape someones ideology who is vulnerable to think in a certain way.

Identities and Film: blog task

1) Read Media Factsheet 142: Identity and Film.

2) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

I am a son

I am a student

I am a brother

I am 6ft

I am brown

I am Asian

I am Sikh

I am 17

I am a football fan

I am happy

I am healthy

I am committed 

I am a grandson

I am a cousin

I am a uncle

I am a basketball fan

I am tired

I am against racism

I am a fan of chicken

I am a fan of grime

3) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

Social groups and classifications:

I am a grandson

I am a cousin

I am a uncle

I am a son

I am a student

I am a brother

I am 17

I am 6ft

Ideological beliefs: 

I am Asian

I am Sikh

Interests:

I am a basketball fan

I am against racism

I am a fan of chicken

I am a fan of grime
I am a football fan

Self-evaluations:

I am tired

I am happy

I am healthy

4) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?

My favourite film is American Gangster 2008. The film shows that I am a more traditional and respect films which are historical events which have occurred. It is a film which is about family, morals and supporting people around you as well as the community that you were raised in.  

5) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?

Wilde (1997): The film is asking the audience to confine with the ideas of gays/lesbians but to sympathise with them. This is to highlight how people should be comfortable with who they are and their beliefs and sexuality, rather than it being a crime but to accept who you are.

Philadelphia (1993): The film strikes a moral panic about the issues around sex and aids. It highlights that being gay doesn't stop you in reaching your goal to success and accomplishing things.

The wedding Banquet (1993): The film challenges lots of things including race and homophobia. The Chinese family is very traditional and introduces a white male man who both have to mask their identities in society in order to feel accepted. 

The kids are alright (2010): This is a negative view as the two females are seen to be incapable of raising children as they want to see their farther and that it is a male role model who is the one keeping peace in the family as it's seen that a family has to be a nuclear one. This consists of a mother, farther and children.

Pride (2014): The LGBT are represented as accepting their identity, the older generation however aren't aware of the gay community and what they're standing for exactly. People are reclaiming their identities and becoming comfortable.

Weekly New/Digital Media 03/03/17

https://www.theguardian.com/technology/2017/mar/02/robot-tax-job-elimination-livable-wage

Robots are set to take future jobs in the future and rather than benefiting those already at work it's going to cause them to lose their jobs but help the rich gain more money as they won't need to employe as many people if not anyone at all.

I think that this would be bad for the economy as it would cause people to have no money and be out of work for a long time. They won't be able to find any jobs which would cause people to struggle.

Weekly New/Digital Media 03/03/17

http://news.sky.com/story/yahoo-boss-marissa-mayer-loses-out-on-millions-in-bonuses-over-hacks-10787039

Yahoo has been hacked and loses out on millions Ms Mayer said she would like her bonus to be distributed to Yahoo's entire 8,500-strong workforce. People's email addresses had been stolen which was around 500 million users.

Yahoo should have better security when holding people's information and should be paying their staff for the money that has been lost due to the hackers causing millions to be lost.

Weekly New/Digital Media 10/02/17

http://news.sky.com/story/facebook-using-artificial-intelligence-to-help-prevent-live-streamed-suicides-10786511

Facebook is now helping prevent people from committing suicide by tracking information on their website. They're using AI to identify who is at risk and prevent them from committing suicide.

I think that this is a good way to help people from committing suicide as they'll be stopped but the technology would have to be tested properly as it may get information wrong.

Weekly New/Digital Media 10/02/17

http://www.telegraph.co.uk/technology/0/permanently-delete-facebook-account/

Facebook has now given its users the option to delete their account. Those who have done so have said that they've felt like they've been cut off from the world. You're able to deactivate and then if you want to log back in you can do so with the same email and password.

Social media has become a norm in society for people to community with eachother rather than going out and actually meeting up. It's more convenient and allows people to save more time but the down side is that they don't get away from the technology they're always using.