Collective identity: blog task

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you - the way we view our self and the representation of it.
I think, therefore i am - our identity is based on social constructs
From citizen to consumer - informing people about their wants and needs
The rise of the individual - become yourself and shape who you really are
Branding and lifestyle - the product is a reflection of your personality 
Who will you be - corporations creating products for the consumer to construct their identity

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Adidas - lifestyle choice and a well established brand
Sony - luxury and advance with the technology
BMW - luxury lifestyle, wealth, importance
Apple - well established, keeping up with the technology, advance
Spotify - liking music 


3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

Yes because the media sell goods and services which is used to promote people to buy their products as it's a reflection of themselves. People are wanting materialistic things to keep themselves happy and is now more of a social construct.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

The expanding strength of the broad communications and what Baudrillard calls 'media immersion' brings about high social esteem being put on outer variables, for example, physical excellence and sense over inside attributes. For example, insight or empathy.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think it doesn't reflect who you are exactly but is more of a reflection of your likes and interests, it doesn't give people the insight to know a person exactly and how they behave but to some extent does represent who they are through the likes and interests of an individual.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I think that it is a good thing as it makes using the internet more accessible for people which gives them a better experience but is also an invasion of privacy and that there should be some level of understanding that the audience needs to know about.