1) Grade - C
Marks - 27
WWW - This is a reasonable extensive response that mainly stays focused on the question and offers a range of examples and debates.
EBI - Need more theories and examples for the higher levels: Marxism, Pluralism, Hegemony etc. You could have offered a lot more on Trump, You didn't mention Brexit etc.
2) Read through the mark scheme (go to the last two pages of the document - Section B New/digital media). Of the six different statements for each level (e.g. A sophisticated and comprehensive essay, showing very good critical autonomy.) write which level you think YOU are currently working at for each one. Explain WHY and, for any that are not Level 4, what you are going to do to improve in that area.
I think my work is at a level 3 as the structure of the essay and wording was of a decent standard. In order for it to get to a level 4 it would need to be more sophisticated and the spelling and use of sentences should be at a higher level.
3) Look at the Examiners' Report for this particular paper. Read page 10 - Section B New/digital media. How many of the good points or higher level answer examples did you include in your essay? What were they? What could you have added to improve your mark?
Used the nmds stories which were given and other examples in the news which came up but didn't include statistics and the main news stories such as Brexit. Also, could've used more theories and theorists which would've helped get a better mark.
4) Add key theories and stories
Written English to be improved
Add another layer of depth when analysing
5) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.
Pluralists suggest there is no dominant ruling-class but numerous competing groups with different interests. The owners do not directly control the content of the media, but rather what appears in the media is driven by the wishes of consumers. This would mean that the audience would find it harder to find news which is legit and which isn't misinformed the audience. With the increase in people using social media Institutions are losing control and more people online are starting to start spreading news and information. Galting and Ruge showed that two key sets of factors involved in determining journalist news values are bureaucratic and cultural. Due to this when people hear something they believe it because it's online and when it comes out in traditional platforms such as newspapers the news is old and people don't want to read it but because it's not regulated online it's not always true so people are misinformed making it harder to know who is telling the truth.
Thursday 26 January 2017
Weekly New/Digital Media Homework 27/01/17
https://www.theguardian.com/technology/2017/jan/26/sixteenth-time-lucky-facebook-goes-after-snapchat-again
Facebook are now competing with snapchat to try and eliminate them from future completion. Facebook are now starting to use the story feature that snapchat has which people can post up to 10 seconds per snap.
Facebook are now competing with snapchat to try and eliminate them from future completion. Facebook are now starting to use the story feature that snapchat has which people can post up to 10 seconds per snap.
- “We’re hoping to bring Stories ... to the rest of the world in the coming months”
I think that the competition that media Institutions have are competitive and that innovation is the key to success which is why snapchat, Facebook and Instagram are so successful. This is why it's so hard to eliminate what people use because all 3 have different functions and their own purpose.
Weekly New/Digital Media Homework 27/01/17
http://www.bbc.co.uk/news/technology-38756577
Sky have decided to go and expand their audience by allow people to access sky online in 2018.
Sky have decided to go and expand their audience by allow people to access sky online in 2018.
- Would help it reach a further six million customers across Europe.
- There are about two million households in the UK
- The pay-TV giant reported a 9% fall in operating profits after paying more for broadcast rights to Premier League football matches.
I think that this a good things as sky are now able to expand their audience to people who don't already receive it and can get it online without having to pay for a subscription.
Identities and the Media: Reading the riots
How did the language and selection of images in the coverage create a particular representation of young people?
Why does David Buckingham mention Owen Jones and his work Chavs: the demonisation of the working class?
What is the typical representation of young people – and teenage boys in particular? What did the 2005 IPSOS/MORI survey find?
How can Stanley Cohen’s work on Moral Panic be linked to the coverage of the riots?
What elements of the media and popular culture were blamed for the riots?
Some of the things that were the main accusations for the riots were rap music, video games and television.
How was social media blamed for the riots? What was interesting about the discussion of social media when compared to the Arab Spring in 2011?
It was the reason that the riots were so well planned and people had a bigger impact. People wouldve only started rioting in Tottenham but other places used it as a reason to start rioting in their areas and this spread through social media.
The riots generated a huge amount of comment and opinion - both in mainstream and social media. How can the two-step flow theory be linked to the coverage of the riots?
Alternatively, how might media scholars like Henry Jenkins view the 'tsunami' of blogs, forums and social media comments? Do you agree that this shows the democratisation of the media?
The image is stereotypical of someone who is seen to be a member of the youth in society and who is looting during the riots. The language used is done specifically to make young people the victim and the police who are the hero's and called it a riot rather than a protest to show there's no control in the situation. The representation is a negative one that the reason for all of the rioting is because of the working class people who are unemployed or on benefits are trying to gain materialistic things through looting.
Working class people have negative coverage in the news and as a result are reported badly because of it.
Young teenage boys were represented the worst in the media because of the stereotypes of being aggressive so 40% of magazines had a member of the youth as the front cover.
It can be linked to the moral panic as it was said that the youth were out of control which people started to fear as a result which created a panic.
Some of the things that were the main accusations for the riots were rap music, video games and television.
How was social media blamed for the riots? What was interesting about the discussion of social media when compared to the Arab Spring in 2011?
It was the reason that the riots were so well planned and people had a bigger impact. People wouldve only started rioting in Tottenham but other places used it as a reason to start rioting in their areas and this spread through social media.
The riots generated a huge amount of comment and opinion - both in mainstream and social media. How can the two-step flow theory be linked to the coverage of the riots?
People who opinion leaders will share their view on what's going on with the riots through social media. This would impact the ideology that people share as they're more likely to go and look up to their role model.
The media are no longer in control of what is being spread and it is now those who are using the social media websites who control what is being spread and what they're talking about.
What were the right-wing responses to the causes of the riots?
The view was that the right-wing ideology is that it was the youth as a generation who have no respect for their adults.
What were the left-wing responses to the causes of the riots?
Left-wing responses would have said that the cause was a lack of welfare state and money being put into things for younger people to do which is why they found the riots as a thing to just take part in.
What are your OWN views on the main causes of the riots?
What are your OWN views on the main causes of the riots?
I think that the riots started because people felt that the government wasn't giving the community what they felt like they needed and deserved in order to survive so this was a way to take back what was theres.
How can capitalism be blamed for the riots? What media theory (from our new/digital media unit) can this be linked to?
The stereotypes that the youth receive are now being internalised and because of this they're not making the stereotypes something that is actually done by the youth.
Were people involved in the riots given a voice in the media to explain their participation?In the Guardian website's investigation into the causes of the riots, they did interview rioters themselves. Read this Guardian article from their Reading the Riots academic research project - what causes are outlined by those involved in the disturbances?
The rioters weren't given a chance to talk about their reason it was outlining what the police did during the situation and how they handled it and became the hero's of the country.
What is your own opinion on the riots? Do you have sympathy with those involved or do you believe strong prison sentences are the right approach to prevent such events happening in future?
How can capitalism be blamed for the riots? What media theory (from our new/digital media unit) can this be linked to?
The stereotypes that the youth receive are now being internalised and because of this they're not making the stereotypes something that is actually done by the youth.
Were people involved in the riots given a voice in the media to explain their participation?In the Guardian website's investigation into the causes of the riots, they did interview rioters themselves. Read this Guardian article from their Reading the Riots academic research project - what causes are outlined by those involved in the disturbances?
The rioters weren't given a chance to talk about their reason it was outlining what the police did during the situation and how they handled it and became the hero's of the country.
What is your own opinion on the riots? Do you have sympathy with those involved or do you believe strong prison sentences are the right approach to prevent such events happening in future?
I believe that it was something that shouldn't have escalated the way it did but the people who were only robbing for the sake of it should have a prision sentence because they destroyed people's businesses who had no involvement with any of the reasons for the riots starting.
Friday 20 January 2017
Weekly New/Digital Media Homework 20/01/17
https://www.theguardian.com/technology/2017/jan/18/gchq-targets-teenage-girls-to-find-cyber-spies-of-the-future
Girls from the age 13-15 are being recruited to go online and stop crimes from happening. They have been assembled to stop cyber bullying which is a major problem in today's society.
Girls from the age 13-15 are being recruited to go online and stop crimes from happening. They have been assembled to stop cyber bullying which is a major problem in today's society.
- Only 10% of the global cyber workforce are female, the intelligence agency said.
- Girls aged 13 to 15 can enter the CyberFirst Girls Competition in teams of four.
I think that this is a good idea as cyber bullying has always been around and needs to be tackled with people who are monitoring because people aren't always ready to speak out and say they're being bullied. This is a negative thing we have to face with the internet.
Weekly New/Digital Media Homework 20/01/17
http://www.bbc.co.uk/news/technology-38686787
Uber is an app which allows people to get a ride and are having to pay out 20million to the drivers.
Uber is an app which allows people to get a ride and are having to pay out 20million to the drivers.
- UberX can make in a year is more than $90,000 in New York and more than $74,000 in San Francisco
- for drivers working a 40 hour week - was significantly less ($29,000 and $21,000 less, respectively)
- fewer than 20% of drivers earned $16 an hour. Chicago - fewer than 20% earned $21. Minneapolis - 10%, $18. And so on.
- On Thursday, Uber agreed to pay $20m to those drivers in order to settle the claim.
- The regulator said drivers were paying an average of $200 per week - higher than first advertised.
I think that Uber is a good app and has developed well with new technology which is why it is so successful and for uber to succeed they need to allow themselves to pay their workers correctly.
Friday 13 January 2017
Weekly New/Digital Media Homework 13/01/17
https://www.theguardian.com/technology/2017/jan/12/selfie-drone-company-shut-down-despite-34m-pre-orders
The Lilly camera is a drone which is meant to follow the owner and take videos and pictures of them. The owners wear a tracking device so that the device can follow them around. It has a 20 minutre battery life.
The Lilly camera is a drone which is meant to follow the owner and take videos and pictures of them. The owners wear a tracking device so that the device can follow them around. It has a 20 minutre battery life.
- Buyers could pay $499 to pre-order the drone
- 1080p video camera and a 12 megapixel still camera
- Launched in 2015, Zano was a British “nano drone” that raised £2.3m on Kickstarter
- 600 of the 15,000 that were pre-sold
- The drone secured at least $34m of pre-orders
I think that this is a useful device for people who are going to record and take different types of shots but at the same time it isn't useful as people using it could potentially injure themselves which would defeat the purpose of the product.
Weekly New/Digital Media Homework 13/01/17
http://news.sky.com/story/social-media-terms-and-conditions-incomprehensible-to-children-10718275
This article is about the dangers of those who are young using social media websites. Those who are in their teens have to be careful and this is on social media websites such as Snapchat.
This article is about the dangers of those who are young using social media websites. Those who are in their teens have to be careful and this is on social media websites such as Snapchat.
- 12 to 15-year-olds spend more than 20 hours and 70% of them have a social media profile.
- In 2018, a new EU law, the General Data Protection Regulation, will force technology companies to spell out how they use people's data much more clearly.
I think that social media is a good thing to have but it does have negative things about it which can cause harm to people especially those who are young. People should be aware of the dangers so that when they do use these networking websites they're safe.
Monday 9 January 2017
Weekly New/Digital Media Homework 30/12/16
http://www.bbc.co.uk/news/technology-38529437
The article highlights that cyberbullying is something that is still going on and how patents can pick up on this. One in five 13-18 year old claims they've been bullied online. A mother who had found out her child had been bullying another girl removed all of her daughters social media websites as a result. The article also discusses the different ways to prevent people from cyberbullying.
I think that this will always be a problem due to the invention of the Internet and should be dealt with in a specific manner where the child doesn't feel threatened to go online who was being bullied but also for the bully not to commit the crime again.
The article highlights that cyberbullying is something that is still going on and how patents can pick up on this. One in five 13-18 year old claims they've been bullied online. A mother who had found out her child had been bullying another girl removed all of her daughters social media websites as a result. The article also discusses the different ways to prevent people from cyberbullying.
I think that this will always be a problem due to the invention of the Internet and should be dealt with in a specific manner where the child doesn't feel threatened to go online who was being bullied but also for the bully not to commit the crime again.
Weekly New/Digital Media Homework 30/12/16
https://www.theguardian.com/media/2016/dec/26/do-i-need-to-get-snapchat-and-would-you-please-explain-it-to-me
This article is talking about snapchat, the app which those who are in their teenage years use so religiously was originally created for those who are over the age of 30. Over 150 million people a day are using snapchat. Snapchat has created all of these new filters and ways to keep the app alive and more entertaining for people to use.
This shows the likelihood of people who are younger are more likely to use apps which appeal to them more regardless of the age bracket of the initial target audience because they're more inclined to go on their phones and social media which differentiates the generations.
This article is talking about snapchat, the app which those who are in their teenage years use so religiously was originally created for those who are over the age of 30. Over 150 million people a day are using snapchat. Snapchat has created all of these new filters and ways to keep the app alive and more entertaining for people to use.
This shows the likelihood of people who are younger are more likely to use apps which appeal to them more regardless of the age bracket of the initial target audience because they're more inclined to go on their phones and social media which differentiates the generations.
Weekly New/Digital Media Homework 23/12/16
https://www.theguardian.com/tv-and-radio/2016/dec/19/how-tv-news-failed-to-keep-up-in-2016
TV has been in trouble recently and this is because of the Internet. There has been a rapid decline in the amount of people who are watching TV news and this is a resulting affect of the introduction to social media. Social media is a more convenient scource for people who are younger as they can go out and get news whenever they're free rather than waiting around until 6 to view the news on BBC for example.
I think that's the impact on tv news is a negative one but I also think that people need to be updated and informed on news stories whenever they're out which is why social media is a good place for this to happen and for people to get news whenever they need it.
TV has been in trouble recently and this is because of the Internet. There has been a rapid decline in the amount of people who are watching TV news and this is a resulting affect of the introduction to social media. Social media is a more convenient scource for people who are younger as they can go out and get news whenever they're free rather than waiting around until 6 to view the news on BBC for example.
I think that's the impact on tv news is a negative one but I also think that people need to be updated and informed on news stories whenever they're out which is why social media is a good place for this to happen and for people to get news whenever they need it.
Weekly New/Digital Media Homework 23/12/16
https://www.theguardian.com/tv-and-radio/2016/dec/11/grand-tour-most-illegally-downloaded-tv-programme-jeremy-clarkson
Grand Tour is the most illegally downloaded TV programme, viewers have downloaded up to millions of copies due to online streaming. Amazon have Potentially lost £3.2million because of this as people aren't paying for the full service which they can receive for free.
This is a prime example of people taking advantage of the online services we have and abusing them for their own self purpose. This is why we have started to see a decline in the number of newspapers, albums sold, purchasing of films and TV series. As people continue to do this it will be harder to generate more revenue but become normal for people to expect things for free.
Grand Tour is the most illegally downloaded TV programme, viewers have downloaded up to millions of copies due to online streaming. Amazon have Potentially lost £3.2million because of this as people aren't paying for the full service which they can receive for free.
This is a prime example of people taking advantage of the online services we have and abusing them for their own self purpose. This is why we have started to see a decline in the number of newspapers, albums sold, purchasing of films and TV series. As people continue to do this it will be harder to generate more revenue but become normal for people to expect things for free.
Friday 6 January 2017
Weekly New/Digital Media Homework 06/01/17
https://www.theguardian.com/media/2016/dec/04/paywalls-come-down-readers-flood-in-not-advertising-revenue
People who are getting on their phones to go and check the news everyday are making the institutions lose out on money. This is due to the paywall coming down and this then means people are getting news for free so there is no need to pay.
This is a result of news becoming free so that the wuality of journalism is going to decrease as a result because no one is paying the journalists to do their work. This is also causing a decline in traditional media platforms and people will just expect news for free because it is more convenient.
People who are getting on their phones to go and check the news everyday are making the institutions lose out on money. This is due to the paywall coming down and this then means people are getting news for free so there is no need to pay.
This is a result of news becoming free so that the wuality of journalism is going to decrease as a result because no one is paying the journalists to do their work. This is also causing a decline in traditional media platforms and people will just expect news for free because it is more convenient.
Weekly New/Digital Media Homework 06/01/17
https://www.theguardian.com/world/2016/nov/29/putin-china-internet-great-firewall-russia-cybersecurity-pact
China have always had a firewall which stops the people of their nation from accessing certain material online. This is seen to protect them but also blind them from what is going on around the world. Russia have also made it clear that they're not going to follow in the footsteps of China by putting up a firewall.
I think that this is a good thing because people need to access the internet for certain reasons and its wrong for the government to restrict the knowledge that people have. People won't be aware of what is going on and will be alienated.
China have always had a firewall which stops the people of their nation from accessing certain material online. This is seen to protect them but also blind them from what is going on around the world. Russia have also made it clear that they're not going to follow in the footsteps of China by putting up a firewall.
I think that this is a good thing because people need to access the internet for certain reasons and its wrong for the government to restrict the knowledge that people have. People won't be aware of what is going on and will be alienated.
Thursday 5 January 2017
Weekly New/Digital Media Homework 16/12/16
http://www.theverge.com/circuitbreaker/2016/12/8/13868826/my-friend-cayla-ique-intelligent-robot-privacy-policy
Children have had their privacy invaded without the consent of their parents because of the dolls that they've bought. The dolls have been equipped with equipment which is able to detect what is being said and recorded. There has been a number of complaints which have been sent to FTC.
I think that the advances of technology have caused eveyone to lose that privacy to their lives because it's normal to share all your information and data to be seen as someone who's active on social media websites such as Facebook where adverts are there to promote specific items to you based on your history.
Children have had their privacy invaded without the consent of their parents because of the dolls that they've bought. The dolls have been equipped with equipment which is able to detect what is being said and recorded. There has been a number of complaints which have been sent to FTC.
I think that the advances of technology have caused eveyone to lose that privacy to their lives because it's normal to share all your information and data to be seen as someone who's active on social media websites such as Facebook where adverts are there to promote specific items to you based on your history.
Weekly New/Digital Media Homework 16/12/16
http://www.independent.co.uk/news/world/americas/complex-media-shuts-down-print-magazine-after-14-years-a7462346.html
Complex magazine started during the year 2002 and more after 14 years they're going to stop producing the magazine. The last issue is due to end in 2017 and may switch most of their content to being online.
I feel that this is a result of advances in new and digital media as it has now started to cut off traditional media platforms. Due to this it's harder for these traditional platforms to offer something different which allows readers to still buy the product rather than getting eveything online for free.
Complex magazine started during the year 2002 and more after 14 years they're going to stop producing the magazine. The last issue is due to end in 2017 and may switch most of their content to being online.
I feel that this is a result of advances in new and digital media as it has now started to cut off traditional media platforms. Due to this it's harder for these traditional platforms to offer something different which allows readers to still buy the product rather than getting eveything online for free.
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