Friday 28 April 2017
Thursday 27 April 2017
MEST3 Independent case study: New/Digital Media
Case study research tasks
The basics
Your chosen industry: Spotift
Research and answer the following tasks on your MEST3 exam blog:
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
It has made it easier for people to access and stream music that they want rather than having to pay for the album you can now just pick the songs that you want.
2) Has new and digital media changed the way the audience consume your chosen product?
The products are now accessible from your phone and this makes it download or stream the songs.
3) Has the size of the audience changed as a result of new and digital media?
There has been an increase in the amount of people who are getting their music from Spotify.
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
Audiences now have greater choice as they can access whatever they want and it is easier to access the songs from their devices.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
The record labels may lose out on money through album sales and artists may be less likely to produce an album as a result.
6) What about audience pleasures - have these changed as a result of new and digital media?
Increase in audience pleasures as people now have more of a choice in what they want rather than the institutions having more of the control.
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
The target audience is a 50:50 split male and female. The age group would be around 12-55 and be apart of explorers as they're pushing away from the mainstream method of obtaining music through buying albums.
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
The audience has now got more ownership and control as a result of new and digital media.
2) What impact has new and digital media had on ownership in your chosen case study?
The audience can now decide what they want to listen to and download due to the control being in the hands of consumers.
3) How has new and digital media changed the way institutions produce texts?
The music is now being published online first such as Spotify for people to download rather than trying to sell the physical copy as much.
4) How has new and digital media changed the way institutions distribute their product?
Institutions now distribute their products on applications for people to download straight away.
5) How might new and digital media threaten your chosen industry?
It may cause artists to lose out sales on physical copies and the record company may also make less money as well.
6) How has new and digital media changed the way your chosen industry is regulated?
People can now publish whatever they want they don't need to be as regulated as much or follow strict rules that are given to them.
UGC
1) What examples of user-generated content can you find in your case study?
Songs on YouTube.
2) How has UGC changed things for audiences or institutions in your chosen case study?
Consumers can listen to music whenever they want and whatever songs.
Marxism, Pluralism and Hegemony
1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
The ruling class are still in control but are in control another way rather than having the usual control that they have on traditional media platforms.
2) How would a pluralist view the impact of new and digital media in your chosen industry?
Consumers have control and that they can decide what they want to listen to and download.
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
More people are downloading songs and not buying the physical copy.
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has had a positive effect on the consumer as they have more free will and choice. However, the artist and industry will lose out on money and may have to make this in other areas such as advertisement or memberships.
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)
People from around the world are able to upload their music online.
Social media
1) How has your industry or case study used social media to promote its products?
This is done through apps such as Instagram, Snapchat, Facebook to promote the product.
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
Instragram advertisement and page to promote people to downloading the app.
3) Is social media an opportunity or a threat to your industry and case study?
I think that it is an opportunity as people can gain more insight of the app and this can increase sales as a result.
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
Spotify and Apple Music jumped from £254m to £419m in 12 months.
Spotify is seen as the leader, with more than 100 million users, 40 million of them paid-up subscribers to its Premium tier.
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
It has helped increase sales due to Spotify having a large number of sales and become the leader in downloads.
3) What has the impact been for audiences? These may be positive and negative.
Positive impact on the audience as they now have free will and consumer choice. They have more of a choice.
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Gramsci – change in power and that the consumers now have the the power
Pluralists - Pick and Mix, we can now decide what we want to listen to as consumers due to globalisation.
Passive audiences - consumers used to believe whatever they saw on the media and didn't doubt it but now they have the choice and free will to do as they want.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
Decline in traditional media platforms and people are now switching towards things that are online so people are now watching music videos on YouTube or apps instead of the radio or TV.
Illegal downloading which means that less people are going out of there way to spend money on buying the physical copy of the album.
Increase in streaming and downloads can cause a decrease in sales so there's less money for the artists and potentially a bigger loss to the record companies.
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
iTunes being another platform for artists to release music and an example of this would be Beyonce releasing her album on iTunes before releasing the physical copy.
YouTube being another platform where there can also be the video of the song for consumers to listen to the song and this would be more of a reason for them to listen to it on YouTube. There is also membership that YouTube have to be able to listen to songs offline.
Apps that play songs on YouTube or on TV such as Link Up TV or channel AKA now have apps to increase download or sales of the songs that are being shown rather than people going to watch the video on TV or YouTube.
The basics
Your chosen industry: Spotift
Research and answer the following tasks on your MEST3 exam blog:
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
It has made it easier for people to access and stream music that they want rather than having to pay for the album you can now just pick the songs that you want.
2) Has new and digital media changed the way the audience consume your chosen product?
The products are now accessible from your phone and this makes it download or stream the songs.
3) Has the size of the audience changed as a result of new and digital media?
There has been an increase in the amount of people who are getting their music from Spotify.
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
Audiences now have greater choice as they can access whatever they want and it is easier to access the songs from their devices.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
The record labels may lose out on money through album sales and artists may be less likely to produce an album as a result.
6) What about audience pleasures - have these changed as a result of new and digital media?
Increase in audience pleasures as people now have more of a choice in what they want rather than the institutions having more of the control.
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
The target audience is a 50:50 split male and female. The age group would be around 12-55 and be apart of explorers as they're pushing away from the mainstream method of obtaining music through buying albums.
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
The audience has now got more ownership and control as a result of new and digital media.
2) What impact has new and digital media had on ownership in your chosen case study?
The audience can now decide what they want to listen to and download due to the control being in the hands of consumers.
3) How has new and digital media changed the way institutions produce texts?
The music is now being published online first such as Spotify for people to download rather than trying to sell the physical copy as much.
4) How has new and digital media changed the way institutions distribute their product?
Institutions now distribute their products on applications for people to download straight away.
5) How might new and digital media threaten your chosen industry?
It may cause artists to lose out sales on physical copies and the record company may also make less money as well.
6) How has new and digital media changed the way your chosen industry is regulated?
People can now publish whatever they want they don't need to be as regulated as much or follow strict rules that are given to them.
UGC
1) What examples of user-generated content can you find in your case study?
Songs on YouTube.
2) How has UGC changed things for audiences or institutions in your chosen case study?
Consumers can listen to music whenever they want and whatever songs.
Marxism, Pluralism and Hegemony
1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
The ruling class are still in control but are in control another way rather than having the usual control that they have on traditional media platforms.
2) How would a pluralist view the impact of new and digital media in your chosen industry?
Consumers have control and that they can decide what they want to listen to and download.
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
More people are downloading songs and not buying the physical copy.
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has had a positive effect on the consumer as they have more free will and choice. However, the artist and industry will lose out on money and may have to make this in other areas such as advertisement or memberships.
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)
People from around the world are able to upload their music online.
Social media
1) How has your industry or case study used social media to promote its products?
This is done through apps such as Instagram, Snapchat, Facebook to promote the product.
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
Instragram advertisement and page to promote people to downloading the app.
3) Is social media an opportunity or a threat to your industry and case study?
I think that it is an opportunity as people can gain more insight of the app and this can increase sales as a result.
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
Spotify and Apple Music jumped from £254m to £419m in 12 months.
Spotify is seen as the leader, with more than 100 million users, 40 million of them paid-up subscribers to its Premium tier.
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
It has helped increase sales due to Spotify having a large number of sales and become the leader in downloads.
3) What has the impact been for audiences? These may be positive and negative.
Positive impact on the audience as they now have free will and consumer choice. They have more of a choice.
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Gramsci – change in power and that the consumers now have the the power
Pluralists - Pick and Mix, we can now decide what we want to listen to as consumers due to globalisation.
Passive audiences - consumers used to believe whatever they saw on the media and didn't doubt it but now they have the choice and free will to do as they want.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
Decline in traditional media platforms and people are now switching towards things that are online so people are now watching music videos on YouTube or apps instead of the radio or TV.
Illegal downloading which means that less people are going out of there way to spend money on buying the physical copy of the album.
Increase in streaming and downloads can cause a decrease in sales so there's less money for the artists and potentially a bigger loss to the record companies.
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
iTunes being another platform for artists to release music and an example of this would be Beyonce releasing her album on iTunes before releasing the physical copy.
YouTube being another platform where there can also be the video of the song for consumers to listen to the song and this would be more of a reason for them to listen to it on YouTube. There is also membership that YouTube have to be able to listen to songs offline.
Apps that play songs on YouTube or on TV such as Link Up TV or channel AKA now have apps to increase download or sales of the songs that are being shown rather than people going to watch the video on TV or YouTube.
MEST3 Section A: revision task
Task 1: List 10 stories/debates/examples that you could use for the Identities and the Media question.
1. https://www.theguardian.com/books/2017/apr/19/some-men-are-intimidated-when-women-step-into-their-magnificence
This article is about Feminism and how men are intimidated by women when they are able to exceed their gender stereotypes that they've been labelled with.
2. http://www.bbc.co.uk/news/world-europe-39665711?intlink_from_url=http://www.bbc.co.uk/news/topics/911f368c-e756-4ac3-9667-ec8900ceb4ce/lgbt&link_location=live-reporting-story
A man having to leave his home due to his sexuality. The man who is gay was tortured by people where he lived. Even til this day he hasn't revealed who he is due to being frightened of what happened.
3. http://www.bbc.co.uk/news/uk-39689354
A patient, who has been diagnosed with a serious mental health condition, learning disability and physical health problems, has been in a hospital bed for more than 1,338 days.
4. http://www.independent.co.uk/news/science/black-men-killed-us-police-more-likely-white-men-black-lives-matter-study-a7487271.html
Those who are black are more likely to be killed than white men. This compared with 4.1 per million for Hispanic men, 2.5 for white men and 1.5 for Asian men or those from the Pacific islands.
5. http://www.independent.co.uk/news/world/middle-east/syria-civil-war-five-million-refugees-conflict-resettlement-un-geneva-donald-trump-europe-migrant-a7658606.html
More than five million men, women and children have now fled the Syrian civil war. More than 5,000 migrants drowned, suffocated or froze to death in the Mediterranean in 2016 and almost 1,000 have already died this year.
6. https://www.theguardian.com/us-news/2016/dec/23/north-carolina-lgbt-bathroom-hb2-repeal
The law on LGBT in North Carolina.
7. http://www.bbc.co.uk/news/uk-england-london-14450248
The London riots had targeted the youth as being the folk devils creating a moral panic around them and gave them a negative identity.
8. http://www.bbc.co.uk/sport/olympics/37150938
British identity through the 2016 Olympics as people see their country competing or themselves as sportsmen/women.
9. http://www.independent.co.uk/news/uk/politics/theresa-may-labour-supporters-general-election-lend-me-their-vote-brexit-success-eu-tory-leader-a7706096.html
People views on voting to stay in or out of the EU and the decision that was made and people can identify themselves through the choice that they made,
10. https://www.theguardian.com/politics/live/2017/apr/27/general-election-2017-zac-goldsmith-boris-johnson-brighton-tactical-politics-live
The country can identify themselves with the political party that they're voting for during the general election.
Task 2: List 10 stories/debates/examples that you could use for the New/Digital Media question.
1. https://www.theguardian.com/technology/2016/sep/09/facebook-history-censoring-nudity-automated-human-means
Facebook as a company have intervened in stopping things such as pornography to corrupt their business, they've stepped in because people may be sensitive to the content which is seen on Facebook due to age or cultural background.
2. http://www.telegraph.co.uk/technology/2016/10/19/stephen-hawking-says-artificial-intelligence-could-be-humanitys/
Stephen Hawking has suggested that artificial intelligence would be the end of civilisation, as well as the advantages it will bring to society it will also have a lot of negative impacts to us as well. He suggests that it could be harmful economically but also in terms of our safety as humans as well.
Spotify is now the leading app in terms of getting music and listening to it. this has been done with a 44% surge in subscriptions. There's an online and offline version of Spotify, the offline one being the premium one which costs £9.99 and the online one which is free and had adverts throughout.
4. https://www.theguardian.com/technology/2016/nov/02/facebook-privacy-data-admiral
This article is about Facebook not wanting to protect us to a certain extent so that they can learn about us and what we do whilst we're online. This is done through the use of cookies that are left which Facebook can see and then they design out Internet experience for us specifically.
5. http://money.cnn.com/2016/11/10/technology/snapchat-vending-machine/index.html
Snapchat are now selling smart glasses with a built in wireless video recorder in it. Now those glasses, called Spectacles, are finally going on sale for $129.99. They were then listed on ebay later for $950. The glasses are used like snapchat but are able to record from the glasses itself rather than using the snapchat app on their phones.
6. http://www.theverge.com/circuitbreaker/2016/12/8/13868826/my-friend-cayla-ique-intelligent-robot-privacy-policy
Children have had their privacy invaded without the consent of their parents because of the dolls that they've bought. The dolls have been equipped with equipment which is able to detect what is being said and recorded. There has been a number of complaints which have been sent to FTC.
7. https://www.theguardian.com/tv-and-radio/2016/dec/11/grand-tour-most-illegally-downloaded-tv-programme-jeremy-clarkson
Grand Tour is the most illegally downloaded TV programme, viewers have downloaded up to millions of copies due to online streaming. Amazon have Potentially lost £3.2million because of this as people aren't paying for the full service which they can receive for free.
8. https://www.theguardian.com/tv-and-radio/2016/dec/19/how-tv-news-failed-to-keep-up-in-2016
TV has been in trouble recently and this is because of the Internet. There has been a rapid decline in the amount of people who are watching TV news and this is a resulting affect of the introduction to social media. Social media is a more convenient scource for people who are younger as they can go out and get news whenever they're free rather than waiting around until 6 to view the news on BBC for example.
9. https://www.theguardian.com/world/2016/nov/29/putin-china-internet-great-firewall-russia-cybersecurity-pact
China have always had a firewall which stops the people of their nation from accessing certain material online. This is seen to protect them but also blind them from what is going on around the world. Russia have also made it clear that they're not going to follow in the footsteps of China by putting up a firewall.
10. http://www.bbc.co.uk/news/technology-38529437
The article highlights that cyberbullying is something that is still going on and how patents can pick up on this. One in five 13-18 year old claims they've been bullied online. A mother who had found out her child had been bullying another girl removed all of her daughters social media websites as a result. The article also discusses the different ways to prevent people from cyberbullying.
1. https://www.theguardian.com/books/2017/apr/19/some-men-are-intimidated-when-women-step-into-their-magnificence
This article is about Feminism and how men are intimidated by women when they are able to exceed their gender stereotypes that they've been labelled with.
2. http://www.bbc.co.uk/news/world-europe-39665711?intlink_from_url=http://www.bbc.co.uk/news/topics/911f368c-e756-4ac3-9667-ec8900ceb4ce/lgbt&link_location=live-reporting-story
A man having to leave his home due to his sexuality. The man who is gay was tortured by people where he lived. Even til this day he hasn't revealed who he is due to being frightened of what happened.
3. http://www.bbc.co.uk/news/uk-39689354
A patient, who has been diagnosed with a serious mental health condition, learning disability and physical health problems, has been in a hospital bed for more than 1,338 days.
4. http://www.independent.co.uk/news/science/black-men-killed-us-police-more-likely-white-men-black-lives-matter-study-a7487271.html
Those who are black are more likely to be killed than white men. This compared with 4.1 per million for Hispanic men, 2.5 for white men and 1.5 for Asian men or those from the Pacific islands.
5. http://www.independent.co.uk/news/world/middle-east/syria-civil-war-five-million-refugees-conflict-resettlement-un-geneva-donald-trump-europe-migrant-a7658606.html
More than five million men, women and children have now fled the Syrian civil war. More than 5,000 migrants drowned, suffocated or froze to death in the Mediterranean in 2016 and almost 1,000 have already died this year.
6. https://www.theguardian.com/us-news/2016/dec/23/north-carolina-lgbt-bathroom-hb2-repeal
The law on LGBT in North Carolina.
7. http://www.bbc.co.uk/news/uk-england-london-14450248
The London riots had targeted the youth as being the folk devils creating a moral panic around them and gave them a negative identity.
8. http://www.bbc.co.uk/sport/olympics/37150938
British identity through the 2016 Olympics as people see their country competing or themselves as sportsmen/women.
9. http://www.independent.co.uk/news/uk/politics/theresa-may-labour-supporters-general-election-lend-me-their-vote-brexit-success-eu-tory-leader-a7706096.html
People views on voting to stay in or out of the EU and the decision that was made and people can identify themselves through the choice that they made,
10. https://www.theguardian.com/politics/live/2017/apr/27/general-election-2017-zac-goldsmith-boris-johnson-brighton-tactical-politics-live
The country can identify themselves with the political party that they're voting for during the general election.
Task 2: List 10 stories/debates/examples that you could use for the New/Digital Media question.
1. https://www.theguardian.com/technology/2016/sep/09/facebook-history-censoring-nudity-automated-human-means
Facebook as a company have intervened in stopping things such as pornography to corrupt their business, they've stepped in because people may be sensitive to the content which is seen on Facebook due to age or cultural background.
2. http://www.telegraph.co.uk/technology/2016/10/19/stephen-hawking-says-artificial-intelligence-could-be-humanitys/
Stephen Hawking has suggested that artificial intelligence would be the end of civilisation, as well as the advantages it will bring to society it will also have a lot of negative impacts to us as well. He suggests that it could be harmful economically but also in terms of our safety as humans as well.
3. https://www.theguardian.com/media/2016/oct/14/spotify-uk-revenues-surge-to-almost-190m-as-mobile-subscriptions-take-off
Spotify is now the leading app in terms of getting music and listening to it. this has been done with a 44% surge in subscriptions. There's an online and offline version of Spotify, the offline one being the premium one which costs £9.99 and the online one which is free and had adverts throughout.
4. https://www.theguardian.com/technology/2016/nov/02/facebook-privacy-data-admiral
This article is about Facebook not wanting to protect us to a certain extent so that they can learn about us and what we do whilst we're online. This is done through the use of cookies that are left which Facebook can see and then they design out Internet experience for us specifically.
5. http://money.cnn.com/2016/11/10/technology/snapchat-vending-machine/index.html
Snapchat are now selling smart glasses with a built in wireless video recorder in it. Now those glasses, called Spectacles, are finally going on sale for $129.99. They were then listed on ebay later for $950. The glasses are used like snapchat but are able to record from the glasses itself rather than using the snapchat app on their phones.
6. http://www.theverge.com/circuitbreaker/2016/12/8/13868826/my-friend-cayla-ique-intelligent-robot-privacy-policy
Children have had their privacy invaded without the consent of their parents because of the dolls that they've bought. The dolls have been equipped with equipment which is able to detect what is being said and recorded. There has been a number of complaints which have been sent to FTC.
7. https://www.theguardian.com/tv-and-radio/2016/dec/11/grand-tour-most-illegally-downloaded-tv-programme-jeremy-clarkson
Grand Tour is the most illegally downloaded TV programme, viewers have downloaded up to millions of copies due to online streaming. Amazon have Potentially lost £3.2million because of this as people aren't paying for the full service which they can receive for free.
8. https://www.theguardian.com/tv-and-radio/2016/dec/19/how-tv-news-failed-to-keep-up-in-2016
TV has been in trouble recently and this is because of the Internet. There has been a rapid decline in the amount of people who are watching TV news and this is a resulting affect of the introduction to social media. Social media is a more convenient scource for people who are younger as they can go out and get news whenever they're free rather than waiting around until 6 to view the news on BBC for example.
9. https://www.theguardian.com/world/2016/nov/29/putin-china-internet-great-firewall-russia-cybersecurity-pact
China have always had a firewall which stops the people of their nation from accessing certain material online. This is seen to protect them but also blind them from what is going on around the world. Russia have also made it clear that they're not going to follow in the footsteps of China by putting up a firewall.
10. http://www.bbc.co.uk/news/technology-38529437
The article highlights that cyberbullying is something that is still going on and how patents can pick up on this. One in five 13-18 year old claims they've been bullied online. A mother who had found out her child had been bullying another girl removed all of her daughters social media websites as a result. The article also discusses the different ways to prevent people from cyberbullying.
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