Case study research tasks
The basics
Your chosen industry: Spotift
Research and answer the following tasks on your MEST3 exam blog:
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
It has made it easier for people to access and stream music that they want rather than having to pay for the album you can now just pick the songs that you want.
2) Has new and digital media changed the way the audience consume your chosen product?
The products are now accessible from your phone and this makes it download or stream the songs.
3) Has the size of the audience changed as a result of new and digital media?
There has been an increase in the amount of people who are getting their music from Spotify.
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
Audiences now have greater choice as they can access whatever they want and it is easier to access the songs from their devices.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
The record labels may lose out on money through album sales and artists may be less likely to produce an album as a result.
6) What about audience pleasures - have these changed as a result of new and digital media?
Increase in audience pleasures as people now have more of a choice in what they want rather than the institutions having more of the control.
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
The target audience is a 50:50 split male and female. The age group would be around 12-55 and be apart of explorers as they're pushing away from the mainstream method of obtaining music through buying albums.
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
The audience has now got more ownership and control as a result of new and digital media.
2) What impact has new and digital media had on ownership in your chosen case study?
The audience can now decide what they want to listen to and download due to the control being in the hands of consumers.
3) How has new and digital media changed the way institutions produce texts?
The music is now being published online first such as Spotify for people to download rather than trying to sell the physical copy as much.
4) How has new and digital media changed the way institutions distribute their product?
Institutions now distribute their products on applications for people to download straight away.
5) How might new and digital media threaten your chosen industry?
It may cause artists to lose out sales on physical copies and the record company may also make less money as well.
6) How has new and digital media changed the way your chosen industry is regulated?
People can now publish whatever they want they don't need to be as regulated as much or follow strict rules that are given to them.
UGC
1) What examples of user-generated content can you find in your case study?
Songs on YouTube.
2) How has UGC changed things for audiences or institutions in your chosen case study?
Consumers can listen to music whenever they want and whatever songs.
Marxism, Pluralism and Hegemony
1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
The ruling class are still in control but are in control another way rather than having the usual control that they have on traditional media platforms.
2) How would a pluralist view the impact of new and digital media in your chosen industry?
Consumers have control and that they can decide what they want to listen to and download.
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
More people are downloading songs and not buying the physical copy.
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has had a positive effect on the consumer as they have more free will and choice. However, the artist and industry will lose out on money and may have to make this in other areas such as advertisement or memberships.
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)
People from around the world are able to upload their music online.
Social media
1) How has your industry or case study used social media to promote its products?
This is done through apps such as Instagram, Snapchat, Facebook to promote the product.
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
Instragram advertisement and page to promote people to downloading the app.
3) Is social media an opportunity or a threat to your industry and case study?
I think that it is an opportunity as people can gain more insight of the app and this can increase sales as a result.
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
Spotify and Apple Music jumped from £254m to £419m in 12 months.
Spotify is seen as the leader, with more than 100 million users, 40 million of them paid-up subscribers to its Premium tier.
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
It has helped increase sales due to Spotify having a large number of sales and become the leader in downloads.
3) What has the impact been for audiences? These may be positive and negative.
Positive impact on the audience as they now have free will and consumer choice. They have more of a choice.
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Gramsci – change in power and that the consumers now have the the power
Pluralists - Pick and Mix, we can now decide what we want to listen to as consumers due to globalisation.
Passive audiences - consumers used to believe whatever they saw on the media and didn't doubt it but now they have the choice and free will to do as they want.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
Decline in traditional media platforms and people are now switching towards things that are online so people are now watching music videos on YouTube or apps instead of the radio or TV.
Illegal downloading which means that less people are going out of there way to spend money on buying the physical copy of the album.
Increase in streaming and downloads can cause a decrease in sales so there's less money for the artists and potentially a bigger loss to the record companies.
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
iTunes being another platform for artists to release music and an example of this would be Beyonce releasing her album on iTunes before releasing the physical copy.
YouTube being another platform where there can also be the video of the song for consumers to listen to the song and this would be more of a reason for them to listen to it on YouTube. There is also membership that YouTube have to be able to listen to songs offline.
Apps that play songs on YouTube or on TV such as Link Up TV or channel AKA now have apps to increase download or sales of the songs that are being shown rather than people going to watch the video on TV or YouTube.
No comments:
Post a Comment