Media Magazine reading
1) Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here).
2) What are the two texts the article focuses on?
Pan Am
Beyonce
3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?
Shot of the women's legs which will leave the audience interested and guessing who the female is. This will gain the attention from the male audience as a result.
Revealing clothing which the means that the women are presented more sexually and the men are now more intrigued to watch the video.
4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
To some extent because people are now accepting the role and using it as part of their sexual identity because they've accepted the roles given to them although it should be challenged if women aren't happy with this.
5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.
Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men
Patriarchy – An ideology that places men in a dominant position over women.
Third wave feminism – Was a movement that redefined and encouraged women to be dominant and sexually assertive.
No More Page 3
1) Research the No More Page 3 campaign. Who started it and why?
Lucy Ann Holmes started this campaign and it raised over 200,000 signatures
2) What reasons did the campaign give for why Page 3 had to go?
Children shouldn't see this
Boobs aren't news
Doesn't give females a positive representation of themselves
Sexualising women
3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
Boniface argues that the page 3 should be removed because it's out of date and is something that should've moved on with the times.
Ellen says that it's reinforcing the male dominance and Sexualising female which makes them seem inferior to men.
4) The main campaign website has now been replaced by a site calledSexist News, designed to highlight sexism in the media. Give an example of a recent story the website has highlighted. Do you agree with the view of the website?
One example would be little mix on Britain's got talent, they decided to dress in a specific way which was seen to be sexual but the music that they were selling was to children and about love. This is seen as being controversial as people such as Adel have been seen to do the same thing but she doesn't present herself in a sexual way.
5) How can the No More Page 3 campaign and Sexist News website be linked to the idea of post-feminism?
Post feminists believe that we no longer need feminism and this links back as people are now being sexualised and rather than challenging it people are accepting it as a norm in socities traditional norms and values.
6) What are your OWN views on these campaigns? Do you agree with their aims? Is there still a need for these campaigns in the media?
I think feminism is still needed because there are a lot of issues and debates where women are inferior to men so even though people are fine with women being sexualised in music videos and films it still gives a negative representation and ideology to those in real life.
7) Finally, do you agree that we are in a post-feminist state or is there still a need for feminism?
I think we need feminism and society isn't past the stage of not having it because women still are inferior, face misogynistic comments and are still sexually assaulted.
Friday, 10 February 2017
Thursday, 2 February 2017
Post-colonialism: final blog tasks
1) Summarise the three theorists we have looked at: Alvarado, Fanon and Said.
Alvarado - 4 representations of the black community
Fanon - White mask
Said - West vs East
2) Watch the opening of Yasmin (2004) again. Does it offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?
We see a positive view of British Muslims as they're fitting into society and we can see this by the young boy who is praying at the start and is wearing British clothing. This is rejecting the stereotypes we have of British Muslims although we see yasmin stuck between both cultures to fit into society. However, there is a man who is presented as being dirty and uncivilised which is the contrast between east and west which reinforced the negative stereotypes of British Muslims.
3) Finally, choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.
Alvarado
Black officers in South Central LA trying to fit into the white society by putting on a white mask and does so by targeting black males to be accepted.
Alvarado - 4 representations of the black community
Fanon - White mask
Said - West vs East
2) Watch the opening of Yasmin (2004) again. Does it offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?
We see a positive view of British Muslims as they're fitting into society and we can see this by the young boy who is praying at the start and is wearing British clothing. This is rejecting the stereotypes we have of British Muslims although we see yasmin stuck between both cultures to fit into society. However, there is a man who is presented as being dirty and uncivilised which is the contrast between east and west which reinforced the negative stereotypes of British Muslims.
3) Finally, choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.
Alvarado
Representation of how black males are portrayed in society as being violent and part of gang culture in a urban environment.
Mainly black African Americans who are committing crimes and joining deviant gang subcultures and this is having an impact of reinforcing the negative stereotypes of black males.
Black males are humorous and used for entertainment purposes but also they're deviant and more likely to conform to violent behaviour.
Fanon
Black officers in South Central LA trying to fit into the white society by putting on a white mask and does so by targeting black males to be accepted.
Officer putting on a white mask to be accepted in the role he is in which is a police officer and ignores racial comments about black males and decides to act white.
One of the main characters is a well established author and this is predominantly a white male profession but is now got a black male and even though this is the case he still needs to behave in a certain mannerism.
Said
East are not civilised and we can see this when the father hits the mother and children and this is something that isn't accepted in British society.
The Americans are the hero and they're going to war to stop the war as they're fighting got the right cause and the East are the ones who are starting this and are terrorists which is why the US army is going to put a stop to this.
White male who is the hero in the film has to fight of people who are foreign and shows how they're not civilised as they're committing the crime and the white male who is civilised is going to fight back and keep peace.
Weekly New/Digital Media Homework 03/02/17
https://www.theguardian.com/technology/2017/feb/02/amazon-web-services-the-secret-to-the-online-retailers-future-success
Amazon has sold $32 billion worth of goods but there is now amazon Web services and is responsible for a tenth of their revenue.
Amazon are taking over and this would affect people who are working as they'll be losing their jobs due to Amazon selling things online more people will buy from them and not go to the shop so less people will be needed for work.
Amazon has sold $32 billion worth of goods but there is now amazon Web services and is responsible for a tenth of their revenue.
Amazon are taking over and this would affect people who are working as they'll be losing their jobs due to Amazon selling things online more people will buy from them and not go to the shop so less people will be needed for work.
Weekly New/Digital Media Homework 03/02/17
http://www.bbc.co.uk/news/technology-38840576
Twitter are giving a million dollars to stop Trump from banning refugees. Nearly a thousand twitter employees have given money to help support the cause of fighting the ban.
I think that this is a primary example of how social media has a positive impact on people and that life changing things it can help with. In this case it's benefiting a lot of people and because of Twitter it's possible to gain further support for this cause.
Twitter are giving a million dollars to stop Trump from banning refugees. Nearly a thousand twitter employees have given money to help support the cause of fighting the ban.
I think that this is a primary example of how social media has a positive impact on people and that life changing things it can help with. In this case it's benefiting a lot of people and because of Twitter it's possible to gain further support for this cause.
Identities: Post-colonial theory & blog tasks
Film:
- Kindulthood
- Anuvahood
- Bullet Boy
- Star Trek
- Ill Manors
TV:
- Dr Who
- Top Boy
- Luther
- 55 Degrees North
- Goodness Gracious Me
Online-only productions:
- 3 Non-Blondes
- The Ryan Sisters
- All About The Mckenzies
- Venus Vs Mars
- Meet the Adebanjos
Gone too far fits Alvarados theory and fits into the category of humorous and exotic. This is seen by the traditional African clothing that is being worn by the mother and a more traditional thing that we see in today's society is the clothing of yemi. The humour of the film is based around the lifestyles and cultures clashing which is a key theme throughout the whole film.
Tight jeans also fits the theory as this is comedic but stereotypical that the youth are presented as being criminals due to their clothing and hanging out in the urban area which is commonly stereotyped in today's society by the media.
Tight jeans also fits the theory as this is comedic but stereotypical that the youth are presented as being criminals due to their clothing and hanging out in the urban area which is commonly stereotyped in today's society by the media.
Thursday, 26 January 2017
January assessment: Learner response
1) Grade - C
Marks - 27
WWW - This is a reasonable extensive response that mainly stays focused on the question and offers a range of examples and debates.
EBI - Need more theories and examples for the higher levels: Marxism, Pluralism, Hegemony etc. You could have offered a lot more on Trump, You didn't mention Brexit etc.
2) Read through the mark scheme (go to the last two pages of the document - Section B New/digital media). Of the six different statements for each level (e.g. A sophisticated and comprehensive essay, showing very good critical autonomy.) write which level you think YOU are currently working at for each one. Explain WHY and, for any that are not Level 4, what you are going to do to improve in that area.
I think my work is at a level 3 as the structure of the essay and wording was of a decent standard. In order for it to get to a level 4 it would need to be more sophisticated and the spelling and use of sentences should be at a higher level.
3) Look at the Examiners' Report for this particular paper. Read page 10 - Section B New/digital media. How many of the good points or higher level answer examples did you include in your essay? What were they? What could you have added to improve your mark?
Used the nmds stories which were given and other examples in the news which came up but didn't include statistics and the main news stories such as Brexit. Also, could've used more theories and theorists which would've helped get a better mark.
4) Add key theories and stories
Written English to be improved
Add another layer of depth when analysing
5) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.
Pluralists suggest there is no dominant ruling-class but numerous competing groups with different interests. The owners do not directly control the content of the media, but rather what appears in the media is driven by the wishes of consumers. This would mean that the audience would find it harder to find news which is legit and which isn't misinformed the audience. With the increase in people using social media Institutions are losing control and more people online are starting to start spreading news and information. Galting and Ruge showed that two key sets of factors involved in determining journalist news values are bureaucratic and cultural. Due to this when people hear something they believe it because it's online and when it comes out in traditional platforms such as newspapers the news is old and people don't want to read it but because it's not regulated online it's not always true so people are misinformed making it harder to know who is telling the truth.
Marks - 27
WWW - This is a reasonable extensive response that mainly stays focused on the question and offers a range of examples and debates.
EBI - Need more theories and examples for the higher levels: Marxism, Pluralism, Hegemony etc. You could have offered a lot more on Trump, You didn't mention Brexit etc.
2) Read through the mark scheme (go to the last two pages of the document - Section B New/digital media). Of the six different statements for each level (e.g. A sophisticated and comprehensive essay, showing very good critical autonomy.) write which level you think YOU are currently working at for each one. Explain WHY and, for any that are not Level 4, what you are going to do to improve in that area.
I think my work is at a level 3 as the structure of the essay and wording was of a decent standard. In order for it to get to a level 4 it would need to be more sophisticated and the spelling and use of sentences should be at a higher level.
3) Look at the Examiners' Report for this particular paper. Read page 10 - Section B New/digital media. How many of the good points or higher level answer examples did you include in your essay? What were they? What could you have added to improve your mark?
Used the nmds stories which were given and other examples in the news which came up but didn't include statistics and the main news stories such as Brexit. Also, could've used more theories and theorists which would've helped get a better mark.
4) Add key theories and stories
Written English to be improved
Add another layer of depth when analysing
5) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.
Pluralists suggest there is no dominant ruling-class but numerous competing groups with different interests. The owners do not directly control the content of the media, but rather what appears in the media is driven by the wishes of consumers. This would mean that the audience would find it harder to find news which is legit and which isn't misinformed the audience. With the increase in people using social media Institutions are losing control and more people online are starting to start spreading news and information. Galting and Ruge showed that two key sets of factors involved in determining journalist news values are bureaucratic and cultural. Due to this when people hear something they believe it because it's online and when it comes out in traditional platforms such as newspapers the news is old and people don't want to read it but because it's not regulated online it's not always true so people are misinformed making it harder to know who is telling the truth.
Weekly New/Digital Media Homework 27/01/17
https://www.theguardian.com/technology/2017/jan/26/sixteenth-time-lucky-facebook-goes-after-snapchat-again
Facebook are now competing with snapchat to try and eliminate them from future completion. Facebook are now starting to use the story feature that snapchat has which people can post up to 10 seconds per snap.
Facebook are now competing with snapchat to try and eliminate them from future completion. Facebook are now starting to use the story feature that snapchat has which people can post up to 10 seconds per snap.
- “We’re hoping to bring Stories ... to the rest of the world in the coming months”
I think that the competition that media Institutions have are competitive and that innovation is the key to success which is why snapchat, Facebook and Instagram are so successful. This is why it's so hard to eliminate what people use because all 3 have different functions and their own purpose.
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